
work·8 September 2026·9 min
From 2.5K to 13K: What We Changed at RAWFACE in 8 Months
A behind the scenes look at how we helped RAWFACE transform their content, branding and online presence while growing their monthly revenue from around $2.5K to $13K.
I wanted to share this one because it’s probably one of the best examples of why I don't believe social media is just about posting pretty pictures.
Sometimes, the biggest change happens when you step back and look at the entire brand.
This is the story of RAWFACE.
How It Started
RAWFACE is a Canadian beef tallow company based in Alberta.
Funny enough, I didn't originally reach out to them because I wanted to manage their social media.